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Meet our new Ambassadog ,  Rincon and his dad, Julian.


In 2011 Julian traveled to Puerto Rico to vacation and enjoy a break from his career as a model and photographer. While in the town of Rincon, Julian walked past a box of puppies and fell in love.  Named after the town he was found, Rincon, a 9 week old beagle mutt was adopted and brought home to NYC to join a waiting family of male model roommates.


Last summer Julian and “The Uncles” thought it would be fun to start an Instagram account starring Rincon. It soon became very apparent that Rincon is the most magnetic of his photogenic family. A year later he has 30,000 Instagram followers and a modeling career of his own, having posed for Banana Republic and American Eagle, though most of his days are spent enjoying the attention of his family and stalking the neighbor’s cat.


From a box on the streets of Puerto Rico to a pad in NYC, this sato is a modern dog Oliver Twist. Both Julian and Rincon want to use his newfound fame to raise awareness about the homeless dog situation in Puerto Rico in hopes that more dogs will find loving homes and happy endings like he did. To learn more about Rincon, check out his Instagram account @rincon_da_bully and his new website devoted to dog rescue and support,  www.paws-for-effect.com .